UTM Builder

Create UTM parameters for your marketing campaigns

	#	Base URL	Source	Medium	Campaign	Term	Content	Generated URL	Actions
	1							nike.com?utm_source=google&utm_medium=cpc&...
	2
	3

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What are UTM Parameters?

UTM parameters are tags added to URLs to track the traffic source of marketing campaigns. You can analyze which channels are most effective in Google Analytics.

Required

utm_source

Identifies where traffic comes from. (advertising platform, search engine, newsletter, etc.)

utm_source=google

utm_source=facebook

utm_source=newsletter

Required

utm_medium

Indicates the type of marketing medium. (paid advertising, email, social media, etc.)

utm_medium=cpc

utm_medium=email

utm_medium=social

Required

utm_campaign

Identifies a specific campaign. (promotion name, strategic campaign, etc.)

utm_campaign=spring_sale

utm_campaign=black_friday

utm_campaign=product_launch

Optional

utm_term

Tracks keywords for paid search advertising. (Google Ads, etc.)

utm_term=running+shoes

utm_term=best+laptop

utm_term=marketing+tools

Optional

utm_content

Distinguishes multiple links within the same ad. (A/B testing, banner placement, etc.)

utm_content=banner_ad

utm_content=text_link

utm_content=header_cta

Example

Running a spring sale campaign on Facebook ads:

https://example.com?utm_source=facebook&utm_medium=cpc&utm_campaign=spring_sale&utm_content=banner_ad

In Google Analytics, you can track the number of visitors who clicked on the spring sale campaign banner from Facebook paid ads.

Best Practices

+Use lowercase: Use utm_source=google instead of Google
+Maintain consistency: Always use the same naming convention (e.g., facebook vs fb)
+Use underscores: Use spring_sale instead of spaces
+Keep it concise: Use meaningful abbreviations rather than long names
-No personal information: Do not include sensitive information like emails or phone numbers

You can view your UTM URLs in Google Analytics > Acquisition > Campaigns